Our Vision: An ethical marketplace where buyers and sellers can trust each other.
Our Mission: BBB’s mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:
- Setting standard for marketplace trust
- Reporting on accredited and non-accredited businesses, alike
- Calling out and addressing substandard marketplace behavior
- Celebrating marketplace role models
- Providing information about marketplace fraud through scam alerts and warnings
- Working closely with local, state and federal law enforcement agencies to provide valuable information on potential frauds
BBB Serving Wisconsin provides a wide range of services and resources designed to assist consumers, and help establish and maintain confidence in the Wisconsin marketplace.